SINGPOP
The Singapore pop music scene is at a crossroads.
Global music giants like Sony, Warner, and Universal are focusing on established stars, not investing in new artists. In Singapore, local and international labels have tight budgets, making it hard to support and grow homegrown talent.
This leaves emerging artists with little help to launch and sustain their careers.
While platforms like Spotify, YouTube, and TikTok have made it easier to share music, independent artists still face big challenges—low-budget production, limited marketing know-how, and little funding for professional albums or promotion.
Up-and-coming acts like Benjamin Kheng, Yung Raja, and The Sam Willows often lack access to key industry support like A&R teams, marketing experts, and vital networks.
With past icons like JJ Lin, Stefanie Sun, Tanya Chua, and Kit Chan putting Singapore on the global music map, there’s a real risk of losing that legacy unless we build stronger systems to discover, develop, and empower the next generation of homegrown stars.
Featured News
Countries of Export
Audience Reach
Original Singapore Works
Singapore Musicians Supported
We envision a world where Singaporean music shines at every global music award and resonates in the playlists of every Singaporean.
Singpop is administered by Ministry of Culture, Community and Youth.
View our Profile on the Charity Portal.
inspire
SingPop Music Ltd is a MCCY registered charity (non-profit) organization committed to building a vibrant and inclusive music ecosystem in Singapore, focusing on fostering collaboration, innovation, and growth across all facets of the pop music industry.
Looking ahead, SingPop aims to position Singapore as a global hub for innovative pop music, fostering a self-sustaining ecosystem where talent is discovered, nurtured, and launched organically. The long-term vision is to cultivate world-class artists who achieve international acclaim while embedding Singapore as a cultural leader in the global music landscape.
The impact and sustainability of SingPop’s efforts ensure long-term benefits for Singapore’s music industry. By celebrating multicultural heritage and empowering artists from all backgrounds, SingPop fosters
a vibrant, innovative, and economically significant music ecosystem.
SingPop strives to continue the development of Singapore’s music legacy, to inspire and develop the next generation to be successful artists and musicians alike JJ Lin, Stephanie Sun and more.
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Our Mission
SingPop Music Limited propels Singapore Pop Music to global acclaim, by cultivating waves of trailblazing musicians with resonant, worldwide hits. We break barriers for talents, providing equal opportunities for development, performance platforms, export, and recognition.
Our Vision
To see Singaporean music at every global music awards, and in every Singaporean’s music playlist.
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Why Pop Music?
Part of a vibrant cultural scene that is accessible to all
Transcends boundaries and bring people together
A key driver of cultural and economic development.
We Value
Creativity
New and original ideas are essential for great music and a growing industry.
Advocacy
We speak up for policies that help pop music thrive in Singapore.
Inclusivity
Everyone, no matter their background, should feel welcome and supported in Singapore’s music scene.
Education
Learning and training help new artists grow and succeed.
Collaboration
When artists and professionals work together, everyone benefits and achieves more.
Opportunity
The timing for SingPop is ideal, given the growing demand for pop music and the opportunities presented by digital transformation. Pop music continues to dominate Asian markets, growing at 15% annually with increasing interest worldwide, yet Singapore remains underrepresented in this $10 billion market.
Streaming platforms have created unprecedented opportunities for independent artists to reach global audiences. But only artists with strategic support can capitalize. Despite producing iconic stars in the past, Singapore remains underrepresented in the near future of the pop music landscape, presenting a significant opportunity for SingPop as a movement to inspire and elevate local talent.
Singapore’s proximity to major regional markets such as China, Taiwan, Malaysia, and Hong Kong provides a natural springboard for local artists to expand their reach. These markets offer massive opportunities for exportable content, particularly in pop music, which continues to gain traction worldwide. SingPop can help artists establish a foothold in Asia before scaling up to global audiences. This phased approach ensures that artists develop a solid foundation while gradually expanding their reach.
Multicultural Advantage
Singapore’s unique blend of Eastern and Western influences enables artists to create globally resonant sounds that reflects it’s identity.
Youth Potential
Over 40% of Singapore’s population is under 30, offering a dynamic pool of talent eager to engage with digital platforms
Digital Democratization
Platforms like TikTok and Spotify allow artists to bypass traditional gatekeepers—but only with strategic support.
Lagacy Renewal
Leveraging Singapore’s storied music history to attract global attention and investment.
Impact
SingPop’s strategic vision encompasses both short-term actions and long-term aspirations, focusing on community-building, talent development, and establishing Singapore as a global hub for innovative pop music. In the short term, SingPop aims to grow our engagement within the youth community and develop emerging talents through mentorship programmes
SingPop is actively developing artists and creating music tailored for global digital platforms like TikTok, Douyin, Instagram, and Facebook, recognizing the central role these platforms play in modern music promotion and consumption.
Through its music, SingPop aims to forge a sense of belonging to Singapore’s unique cultural identity while showcasing the nation’s multicultural heritage and vibrant tourism offerings to audiences worldwide. By blending local sounds with global appeal, SingPop positions Singapore as a dynamic cultural hub where music becomes a bridge between communities and continents.
Central to these goals is SingPop’s community-first approach, ensuring that the youths and community grow together to foster this inclusive strategy that music is deemed essential for growing influence; without it, expanding Singapore’s cultural footprint globally would be unattainable. Through this comprehensive plan, SingPop positions itself as a pivotal force in evolving Singapore’s music scene, aiming to secure a lasting legacy in the annals of music history while enhancing the nation’s global cultural impact.
Programmes
SingPop operates through a multi-faceted model designed to address the needs of emerging talents and strengthen the overall music ecosystem, all while maintaining a community-first philosophy. This builds a strong music scene where creativity, culture, and business thrive together, making Singapore a global music hub. The goal is to support artists, celebrate diversity, and share Singapore’s unique culture worldwide.
Education & Mentorships
Singapore’s unique blend of Eastern and Western influences enables artists to create globally resonant sounds that reflects it’s identity.
Networking Events
Over 40% of Singapore’s population is under 30, offering a dynamic pool of talent eager to engage with digital platforms
Digital Democratization
Platforms like TikTok and Spotify allow artists to bypass traditional gatekeepers—but only with strategic support
How We Can Help
Training
Opens access to in-depth artistic training for music professionals and self-taught artists.
Talent Developement
Opens access to in-depth artistic training for music professionals and self-taught artists
Recognition
Annual Awards and other events to amplify Singapore-based talents and their artistic collaborators.
Building Culture
Sustaining a movement to put Singapore Pop on the global map
The People
Meet the people behind the work — passionate minds, united by purpose.
Dawn Yip
Board Member, Chairperson
Desiree Jean Peh
Member, Vice Chairperson
Lee Ee Wurn
Board Member
Lorraine Low
Board Member
Geroge Hwang
Honorary Legal Advisor
Terrence Huang
Board Member, Assistant Executive Director
Derrick Tham
Board Member
Hubert Ng
Board Member
Anonymous Donor
Donor
"I donated because I am an avid music lover. I hope that this small donation will inspire music composer/content creator to create better original music and bring Singapore music onto the map again."
Anonymous Donor
Donor
"Singapore music industry need your support. Music gives meaning to a lot things and it is part of your life in the saddest or happiest moment. A successful Singapore music industry also shows the progress of our nation."
George Hwang
Donor
"I believe in Music."
Max Auw
Donor
"We need to keep the local Arts scene, in all forms going."
Alicia Loh
Donor
"Music is life."
Psquare
Donor
"Singpop is doing a great job for Singapore original music scene with our indie artists. Keep it up maestros!"
Anonymous Donor
Donor
"Always love to support local song industry. Keep it up all the good work from all the passionate people."
Low Xu Hao
Donor
"Dreams gives life meaning. Let's help each other fulfill them together."
Events
To flourish our clients’ potentials to innovate the Pop music industry requires fresh discoveries, courageous openness, and creative networking. We want a space where new musicians thrive.
Outreach
We facilitate exchange of resources, networks and partnerships to shape and transform the Pop Music industry for the future.
Support
Raise Singapore’s profile in the Pop music industry globally as a cultural capital, ranging from production, performance, and broad- based education, as part of Singapore’s heritage.
Get in touch with us
We’d love to hear from you! Whether you have a question, need more information about our services, or simply want to share your ideas, our team is here to help.
Let’s connect and make something great together.