Our Mission. Support stakeholders to create, develop, and market Singapore pop music, locally and then regionally. Advocate and advance for the cultural value of Singapore pop music through outreach, collaboration, and education.
Our Values. Visionary: Openness and insight into industry development to open new doors. Inter-dependent: Care and drive to support collaborations that grow the industry. Dynamic: Take ownership of creative visions with passion, initiative, and responsibility.
Our Vision. Create a vibrant and exciting pop music scene that is recognisably part of a cultural landscape that Singaporeans are proud to own.