By collaborating with Warner Music Singapore, SingPop enabled emerging artists to directly grow their audience, and put their music directly on digital platforms. We are particularly satisfied with networking artists with producers/ arrangers that they have not worked with before. The collaborative approach drove along creative decisions, and created its own quality control. SingVoice opened up doors for many musicians, and these musicians are now in negotiations with the record label we worked with to further their music career. Furthermore, we provided jobs and networking opportunities to local producers/ arrangers for all our production work.
Their finished productions can be previewed from this playlist:
To preview the process, we have also created a series of documentaries.