On October 26, 2024, SingPop hosted “The Art of Hit-Making: Pop Music Secrets with Phil Schwan & AZODi” at the Lifelong Learning Institute in Singapore. This engaging masterclass drew 31 participants and raised $2,907.40, while also providing complimentary seats for SingPop beneficiaries and artists in need of financial support.

Key Highlights

Diverse Content: The event catered to various skill levels with production walk-throughs, demo feedback, and career advice, ensuring everyone had something to gain.
Industry Insights: Participants received valuable feedback on 11 audio submissions, with in-depth discussions on K-Pop industry workflows and sustainable career strategies.
Community Building: Despite some feedback suggesting more networking opportunities were needed, participants praised the event for fostering connections and contributing to a vibrant arts community in Singapore.

Participant Feedback
The post-event survey revealed overwhelmingly positive responses:
Appreciation for Music Production: 92% of respondents reported an increased appreciation for music production as a professional craft.
Future Engagement: 88% were likely to apply the lessons learned, and 84% felt the event significantly contributed to Singapore’s arts community.

Future Directions
While the event was highly successful, participants suggested improvements such as more hands-on sessions and better networking opportunities. These insights will guide SingPop’s future programming to continue nurturing Singapore’s music scene.

Testimonials:

“The masterclass was one of the best I ever attended in Singapore so far and I really appreciate Singpop, Azodi and Phil for sharing their industry tips and advice!”

“Great idea to have buffet lunch for networking and such talented songwriter-producers for the demo feedback session!”