Raise Singapore’s profile in the Pop music industry globally as a cultural capital, ranging from production, performance, and broad- based education, as part of Singapore’s heritage.

Give Singaporeans a high-quality popular art form that they can identify with, by fostering intercultural experimentation from Malay, Chinese, Indian and other cultural sources.

Initiate projects or events to expose a broadest range of audience to Singapore Pop music.

Collaborate and cooperate with various government bodies, corporations, associations, societies and other entities to promote activities related to all aspects of Singapore Pop music.

Open different levels of access to the Pop music industry for youths and general hobbyists.

Run mentorship programmes, including networking with local and international Pop musicians.