Our Mission. SingPop Music Limited propels Singapore Pop Music to global acclaim, by cultivating waves of trailblazing musicians with resonant, worldwide hits. We break barriers for talents, providing equal opportunities for development, performance platforms, export, and recognition.

Our Vision. To see Singaporean music at every global music awards, and in every Singaporean’s music playlist.

Our Values

1. Creativity – We believe that creativity is the foundation of all great art and that the music industry needs fresh, innovative voices to keep pushing boundaries and driving progress forward.
2. Inclusivity – We believe in building an inclusive and diverse music community that reflects the rich cultural tapestry of Singapore, and that all artists should have access to the resources and support they need to succeed.
3. Education – We believe that education is essential to empowering emerging artists to reach their full potential, and that providing opportunities for learning and growth is crucial to building a vibrant and sustainable music industry in Singapore.
4. Advocacy – We believe in advocating for policies and initiatives that promote the growth and sustainability of the pop music industry in Singapore, and that a thriving music scene benefits all members of the community.
5. Collaboration – We believe that collaboration is key to building a strong, supportive music ecosystem, and that working together to share knowledge, resources, and opportunities can help all artists achieve their goals and reach their full potential.